DxDNAi
Creative Consulting goes AI
DISRUPTIVE EXPERIENCE DESIGN CONSULTING COLLECTIVE
Observing
How do we reinvent design experience, consulting, in a new world, with modern tools and new type of mixed realities? The founder came up with the idea of mixing Design eXperience, the action of modifying the client's DNA, all the meanwhile leveraging novel AI capacities to automate and accelerate as much as possible: DxDNAi was born. But it needed a branding and a tone of voice.
PATHFINDING
We came up with a straight forward no BS approach, fully empacing the duality of foundational blueprints leading to evolutive development of life. Based on the double helix. Simple bases, combined, create fundamental bricks of life. We went further imagining it would be based on a cloud of fluid points and particles, broadcasting the living and breathing, constant flow of ideas.
IMPACTING
The team built a full branding, the goal is to turn it into a living organism, while remaining commited and connected to its technical and future ready vision. The vibe is vivid & energetic yet stable & clean. It will continue to evovle, using the same design language foundations, always adapating.
