Beyond
Boring
Boring
Branding
Elevate your brand with full scale reinvention. From inception to delivery.
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About Me
About Me
Meet Hadrien
Meet
Hadrien
Meet
Hadrien
Founder & Experience Director
Brand Strategy
Interactive Experience
UX Design
Art Direction
Packaging
Motion
Video
Brand strategist and experience architect. Bangkok-based. 22 years leading creative teams across advertising, production, and digital transformation for B2B tech and luxury markets.
Director-level leadership spanning strategy, identity systems, and regional oversight. Former Head of Design & Creative Lead for ASEAN at IBM iX — steering multi-market initiatives and complex transformations.
Part of international project, with UI and Art Direction leadership at Ubisoft navigating cross-cultural teams and intricate pipelines.
Advertising pedigree through Fred & Farid plus extensive freelance engagements. Production expertise across Upsidedown, Studio Lumini, Rathé Prod., and YOUNG×SPLASH.
ISART Digital Paris '07 — valedictorian, acclaimed for "Welcome to CeCity: BLIND."
Foundation in fine arts (ESAG Penninghen) and spatial design (Académie Charpentier).
Experiential sensibility: video games, music, visual arts — diverse inputs fueling strategic thinking. Great work lives at the intersection of artistic courage and commercial clarity.
Meet The Pathfinder™
— guiding teams through uncharted territory, where vision meets execution.
Brand strategist and experience architect. Bangkok-based. 22 years leading creative teams across advertising, production, and digital transformation for B2B tech and luxury markets.
Meet The Pathfinder™
— guiding teams through uncharted territory, where vision meets execution.
Executive Creative Director
SLAAAAASH Studio / / / / /
2022-2025
Singapore, SG
Executive Creative Director
SLAAAAASH Studio
2022-2025
Singapore, SG
Executive Creative Director
SLAAAAASH Studio / / / / /
2022-2025
Singapore, SG
Creative Studio Lead
The Global Fund
2021-2022
Geneva, CH
Creative Studio Lead
The Global Fund
2021-2022
Geneva, CH
Creative Studio Lead
The Global Fund
2021-2022
Geneva, CH
Head of Design & Creative Lead
Aklamio GmbH
2020-2021
Berlin, DE
Head of Design & Creative Lead
Aklamio GmbH
2020-2021
Berlin, DE
Head of Design & Creative Lead
Aklamio GmbH
2020-2021
Berlin, DE
Creative Director & Game Designer
Enigmatic Machines s.r.o.
2019-2020
Praha, CZ
Creative Director & Game Designer
Enigmatic Machines s.r.o.
2019-2020
Praha, CZ
Creative Director & Game Designer
Enigmatic Machines s.r.o.
2019-2020
Praha, CZ
Head of Design & Creative Lead
IBM iX
2017-2019
Singapore, SG
Head of Design & Creative Lead
IBM iX
2017-2019
Singapore, SG
Head of Design & Creative Lead
IBM iX
2017-2019
Singapore, SG
Creation & Innovation Director
Allianz
2016-2017
Bangkok, TH
Creation & Innovation Director
Allianz
2016-2017
Bangkok, TH
Creation & Innovation Director
Allianz
2016-2017
Bangkok, TH
Art Director & Producer
YOUNG×SPLASH
2014-2016
Paris, FR
Art Director & Producer
YOUNG×SPLASH
2014-2016
Paris, FR
Art Director & Producer
YOUNG×SPLASH
2014-2016
Paris, FR
Art Director & Producer
Rathé Prod.
2011-2014
Geneva, CH
Art Director & Producer
Rathé Prod.
2011-2014
Geneva, CH
Art Director & Producer
Rathé Prod.
2011-2014
Geneva, CH
2D Art Director & UI Artist
Ubisoft
2012-2014
Annecy, FR
2D Art Director & UI Artist
Ubisoft
2012-2014
Annecy, FR
2D Art Director & UI Artist
Ubisoft
2012-2014
Annecy, FR
Digital Creative Director
MC2M
2012-2012
Paris, FR
Digital Creative Director
MC2M
2012-2012
Paris, FR
Digital Creative Director
MC2M
2012-2012
Paris, FR
Junior Creative Director
Fred & Farid
2011-2012
Paris, FR
Junior Creative Director
Fred & Farid
2011-2012
Paris, FR
Junior Creative Director
Fred & Farid
2011-2012
Paris, FR
Art Director
Studio Lumini
2008-2011
Paris, FR
Art Director
Studio Lumini
2008-2011
Paris, FR
Art Director
Studio Lumini
2008-2011
Paris, FR
Webdesigner & Graphic Designer
Upsidedown
2006-2008
Paris, FR
Webdesigner & Graphic Designer
Upsidedown
2006-2008
Paris, FR
Webdesigner & Graphic Designer
Upsidedown
2006-2008
Paris, FR
Art Director & Brand Designer
ARDENN Design
2002-2014
Paris, FR
Art Director & Brand Designer
ARDENN Design
2002-2014
Paris, FR
Art Director & Brand Designer
ARDENN Design
2002-2014
Paris, FR
Design services
Services
Services
Services
Helping businesses standout with brand identity packaging that captivates and converts effectively.
Helping businesses standout with brand identity packaging that captivates and converts effectively.
Helping businesses standout with brand identity packaging that captivates and converts effectively.
Creative Direction
Brand Strategy
Interactive Experience
Brand Refresh
UX Research
Art Direction
Brand Strategy
We map the territory before you move.
Comprehensive market analysis, competitive positioning, and audience intelligence converge into actionable frameworks.
Not theoretical documents—strategic blueprints that guide every touchpoint, every decision, every resource allocation.
Your brand becomes a navigational system, not a logo with guidelines.
Brand Strategy
We map the territory before you move.
Comprehensive market analysis, competitive positioning, and audience intelligence converge into actionable frameworks.
Not theoretical documents—strategic blueprints that guide every touchpoint, every decision, every resource allocation.
Your brand becomes a navigational system, not a logo with guidelines.
Brand Strategy
We map the territory before you move.
Comprehensive market analysis, competitive positioning, and audience intelligence converge into actionable frameworks.
Not theoretical documents—strategic blueprints that guide every touchpoint, every decision, every resource allocation.
Your brand becomes a navigational system, not a logo with guidelines.
Video Production
We craft motion that moves markets.
Strategic storytelling through film—brand narratives, product launches, experiential content.
Full production oversight from treatment to post, partnering with specialized crews when scale demands it.
Not decorative content. Narrative tools that shift perception and drive action.
Video Production
We craft motion that moves markets.
Strategic storytelling through film—brand narratives, product launches, experiential content.
Full production oversight from treatment to post, partnering with specialized crews when scale demands it.
Not decorative content. Narrative tools that shift perception and drive action.
Video Production
We craft motion that moves markets.
Strategic storytelling through film—brand narratives, product launches, experiential content.
Full production oversight from treatment to post, partnering with specialized crews when scale demands it.
Not decorative content. Narrative tools that shift perception and drive action.
Creative Direction
We set the vision and steer the execution.
From concept to delivery, we orchestrate teams, align stakeholders, and ensure creative integrity survives the gauntlet of production.
Leadership that bridges artistic ambition with operational reality—because bold ideas die without disciplined execution.
Creative Direction
We set the vision and steer the execution.
From concept to delivery, we orchestrate teams, align stakeholders, and ensure creative integrity survives the gauntlet of production.
Leadership that bridges artistic ambition with operational reality—because bold ideas die without disciplined execution.
Creative Direction
We set the vision and steer the execution.
From concept to delivery, we orchestrate teams, align stakeholders, and ensure creative integrity survives the gauntlet of production.
Leadership that bridges artistic ambition with operational reality—because bold ideas die without disciplined execution.
Design Consulting
We diagnose, prescribe, transform.
Embedded advisory for organizations navigating identity crises, system overhauls, or experience redesigns.
Director-level perspective without the overhead—strategic design thinking applied to your specific complexity.
We identify the path, you retain full ownership of the journey.
Design Consulting
We diagnose, prescribe, transform.
Embedded advisory for organizations navigating identity crises, system overhauls, or experience redesigns.
Director-level perspective without the overhead—strategic design thinking applied to your specific complexity.
We identify the path, you retain full ownership of the journey.
Design Consulting
We diagnose, prescribe, transform.
Embedded advisory for organizations navigating identity crises, system overhauls, or experience redesigns.
Director-level perspective without the overhead—strategic design thinking applied to your specific complexity.
We identify the path, you retain full ownership of the journey.
Prez Decks
Copywriting
Brand Graphics
Brand Refresh
Package Design
Branding
Creative Direction
Web Experience
Video Production
Interactive Experience
Art Direction
Music Production
Design process
ORBITAL
System
ORBITAL
System
crafting bold visuals that inspire and elevate brands with thought process.
crafting bold visuals that inspire and elevate brands with thought process.
I
Observe
Scan the landscape.
Comprehensive user behavior and environment mapping.
Understand the terrain before the first step.
I
Observe
Scan the landscape.
Comprehensive user behavior and environment mapping.
Understand the terrain before the first step.
I
Observe
Scan the landscape.
Comprehensive user behavior and environment mapping.
Understand the terrain before the first step.
II
Research
Chart the mission.
Precision data architecture and strategic waypoints.
Define objectives before committing resources.
II
Research
Chart the mission.
Precision data architecture and strategic waypoints.
Define objectives before committing resources.
II
Research
Chart the mission.
Precision data architecture and strategic waypoints.
Define objectives before committing resources.
III
Build
Engineer the solution.
Meticulous construction aligned with defined goals.
Form follows function follows purpose.
III
Build
Engineer the solution.
Meticulous construction aligned with defined goals.
Form follows function follows purpose.
III
Build
Engineer the solution.
Meticulous construction aligned with defined goals.
Form follows function follows purpose.
IV
Iterate
Navigate complexity.
Continuous refinement and course-correction.
Excellence is direction, not destination.
IV
Iterate
Navigate complexity.
Continuous refinement and course-correction.
Excellence is direction, not destination.
IV
Iterate
Navigate complexity.
Continuous refinement and course-correction.
Excellence is direction, not destination.
V
Transform
Reshape the experience.
Solutions that fundamentally alter how users engage.
Turn challenges into competitive advantages.
V
Transform
Reshape the experience.
Solutions that fundamentally alter how users engage.
Turn challenges into competitive advantages.
V
Transform
Reshape the experience.
Solutions that fundamentally alter how users engage.
Turn challenges into competitive advantages.
VI
Amplify
Expand the impact.
Strategic scaling across channels and touchpoints.
Reach beyond initial success into lasting influence.
VI
Amplify
Expand the impact.
Strategic scaling across channels and touchpoints.
Reach beyond initial success into lasting influence.
VI
Amplify
Expand the impact.
Strategic scaling across channels and touchpoints.
Reach beyond initial success into lasting influence.
VII
Launch
Execute with conviction.
Deploy fully and monitor real-world performance.
Commitment separates exploration from wishful thinking.
VII
Launch
Execute with conviction.
Deploy fully and monitor real-world performance.
Commitment separates exploration from wishful thinking.
VII
Launch
Execute with conviction.
Deploy fully and monitor real-world performance.
Commitment separates exploration from wishful thinking.
Testimonials
Clients & Colleagues
Real feedback from clients & colleagues who trusted my vision and expertise to elevate their endeavors.
Marc Bourbeillon
CEO — Allianz Technology Bangkok
"I have had the pleasure of working with Hadrien for some time, and I’m happy to write a few words to speak about him and the significant contribution that he has made during his time with Allianz Technology as Creative and Innovation director. Hadrien can be readily engaged in business discussions, and his knowledge and experience are usually influential in steering important business decisions. Above all, the most commendable aspects of Hadrien’s character are his integrity, mindset, and culture for the passion of innovation. He has been an outstanding team player who could always be relied upon to go the extra mile. Hadrien has my highest recommendation."
Simon Lockyer
Design Partner — DO
"Hadrien is a talented creative leader driven by a burning passion to reinvent. Someone who cares passionately for his teams and the quality of the output. He's a man of conviction who'll walk (or more likely run) the extra mile and then some. With an adept vision for better outcomes firmly based on deep customer understanding and insight. And with a strong dose of intuition from years of experience designing impactful user centric experiences."
Gary Lim
Product Designer — Chaos Theory
"A Visionary, a Fighter, a people Leader. As a Leader, he pressed on to preserve the design integrity and quality in a true fashion that would bring meaningful and impactful value to the clients and projects. As a colleague, he took the time to listen and understand the voice of the ground. 200% from me, Hadrien would be a tremendous human to any organisation, any project, any team, anything under the sky."
Vidit Gupta
Human Interface Designer — Apple
"Imagine Lego Blocks – a cluster is apparently startling, yet a singular unit seems simple enough. Such is Hadrien’s life force; enormous with respect to the information and ambition, while stemming from simplistic benevolence. Operating in that capacity and drawing inspiration from music, Hadrien exhibited leadership with a people-first ethos and countless thought provocative ideas. Without any reservations I can say, a chief like him would be successful in any enterprise he undertakes."
Molly Kirk
Principal Product Manager — LetsGetChecked
"As a creative lead he thinks big and outside the box - sees the benefit of strong systems and wide org change. Goes way beyond one-off deliverables. As a manager he truly cares about the people working underneath him, about their growth and their well-being, and will always fight to do right by his team, even when it's at his own expense. Refuses to micromanage, expects people to aim high, and pushes the development of skills outside narrow little boxes."
Lorrie Imbert
Senior Producer — Ubisoft
"Hadrien has proven to be very talented concerning our problematics on UX with the online constraints in mind. He has a holistic approach that help you to always come back and focus on the player experience for every steps of development. It has help us a lot into setting the priorities and how the features should evolved. He was a strong asset to our team and helped to push the boundaries as much as possible considering the high constraints we had."
Benjamin Pedersen
DJ & Sneaker Designer — Kid Massive
"I recently had the pleasure of working with this team on a project and they certainly delivered on what they promised. Great design ideas and execution and great communication through out the whole process which for me as a client is very important. Overall i can't recommend them enough"
Jiamin Wong
Marketing Director — intellect.co
"They helped us create a few animated videos and we were impressed with the outcome! The team was really flexible in working around the requirements, and had a good understanding of the brand's do's and don'ts. They were also really meticulous when it came to designing the static frames and animation details. Would recommend them!"
Tevin Baechtold
Retail Manager — Baechtold
"Good overall collaborative experience with the team. The quality of the work was as expected and discussed, as well as delivering within the timeline provided. The constant updates and willingness to edit and improve as well as to try new ideas in between the drafts was good, to have more references and assess the capabilities of what the project, a video in this case, could become. Back for the next project soon!"
Clément Dufour
Electric Aircraft Powertrain Engineer — H55
"As customer, I had a very good experience with them for some realistic 3D pictures of technical components. They answer quickly and were compliant to all all my needs. I recommend them 100%."
Marc Bourbeillon
CEO — Allianz Technology Bangkok
"I have had the pleasure of working with Hadrien for some time, and I’m happy to write a few words to speak about him and the significant contribution that he has made during his time with Allianz Technology as Creative and Innovation director. Hadrien can be readily engaged in business discussions, and his knowledge and experience are usually influential in steering important business decisions. Above all, the most commendable aspects of Hadrien’s character are his integrity, mindset, and culture for the passion of innovation. He has been an outstanding team player who could always be relied upon to go the extra mile. Hadrien has my highest recommendation."
Simon Lockyer
Design Partner — DO
"Hadrien is a talented creative leader driven by a burning passion to reinvent. Someone who cares passionately for his teams and the quality of the output. He's a man of conviction who'll walk (or more likely run) the extra mile and then some. With an adept vision for better outcomes firmly based on deep customer understanding and insight. And with a strong dose of intuition from years of experience designing impactful user centric experiences."
Gary Lim
Product Designer — Chaos Theory
"A Visionary, a Fighter, a people Leader. As a Leader, he pressed on to preserve the design integrity and quality in a true fashion that would bring meaningful and impactful value to the clients and projects. As a colleague, he took the time to listen and understand the voice of the ground. 200% from me, Hadrien would be a tremendous human to any organisation, any project, any team, anything under the sky."
Vidit Gupta
Human Interface Designer — Apple
"Imagine Lego Blocks – a cluster is apparently startling, yet a singular unit seems simple enough. Such is Hadrien’s life force; enormous with respect to the information and ambition, while stemming from simplistic benevolence. Operating in that capacity and drawing inspiration from music, Hadrien exhibited leadership with a people-first ethos and countless thought provocative ideas. Without any reservations I can say, a chief like him would be successful in any enterprise he undertakes."
Molly Kirk
Principal Product Manager — LetsGetChecked
"As a creative lead he thinks big and outside the box - sees the benefit of strong systems and wide org change. Goes way beyond one-off deliverables. As a manager he truly cares about the people working underneath him, about their growth and their well-being, and will always fight to do right by his team, even when it's at his own expense. Refuses to micromanage, expects people to aim high, and pushes the development of skills outside narrow little boxes."
Lorrie Imbert
Senior Producer — Ubisoft
"Hadrien has proven to be very talented concerning our problematics on UX with the online constraints in mind. He has a holistic approach that help you to always come back and focus on the player experience for every steps of development. It has help us a lot into setting the priorities and how the features should evolved. He was a strong asset to our team and helped to push the boundaries as much as possible considering the high constraints we had."
Benjamin Pedersen
DJ & Sneaker Designer — Kid Massive
"I recently had the pleasure of working with this team on a project and they certainly delivered on what they promised. Great design ideas and execution and great communication through out the whole process which for me as a client is very important. Overall i can't recommend them enough"
Jiamin Wong
Marketing Director — intellect.co
"They helped us create a few animated videos and we were impressed with the outcome! The team was really flexible in working around the requirements, and had a good understanding of the brand's do's and don'ts. They were also really meticulous when it came to designing the static frames and animation details. Would recommend them!"
Tevin Baechtold
Retail Manager — Baechtold
"Good overall collaborative experience with the team. The quality of the work was as expected and discussed, as well as delivering within the timeline provided. The constant updates and willingness to edit and improve as well as to try new ideas in between the drafts was good, to have more references and assess the capabilities of what the project, a video in this case, could become. Back for the next project soon!"
Clément Dufour
Electric Aircraft Powertrain Engineer — H55
"As customer, I had a very good experience with them for some realistic 3D pictures of technical components. They answer quickly and were compliant to all all my needs. I recommend them 100%."
Marc Bourbeillon
CEO — Allianz Technology Bangkok
"I have had the pleasure of working with Hadrien for some time, and I’m happy to write a few words to speak about him and the significant contribution that he has made during his time with Allianz Technology as Creative and Innovation director. Hadrien can be readily engaged in business discussions, and his knowledge and experience are usually influential in steering important business decisions. Above all, the most commendable aspects of Hadrien’s character are his integrity, mindset, and culture for the passion of innovation. He has been an outstanding team player who could always be relied upon to go the extra mile. Hadrien has my highest recommendation."
Simon Lockyer
Design Partner — DO
"Hadrien is a talented creative leader driven by a burning passion to reinvent. Someone who cares passionately for his teams and the quality of the output. He's a man of conviction who'll walk (or more likely run) the extra mile and then some. With an adept vision for better outcomes firmly based on deep customer understanding and insight. And with a strong dose of intuition from years of experience designing impactful user centric experiences."
Gary Lim
Product Designer — Chaos Theory
"A Visionary, a Fighter, a people Leader. As a Leader, he pressed on to preserve the design integrity and quality in a true fashion that would bring meaningful and impactful value to the clients and projects. As a colleague, he took the time to listen and understand the voice of the ground. 200% from me, Hadrien would be a tremendous human to any organisation, any project, any team, anything under the sky."
Vidit Gupta
Human Interface Designer — Apple
"Imagine Lego Blocks – a cluster is apparently startling, yet a singular unit seems simple enough. Such is Hadrien’s life force; enormous with respect to the information and ambition, while stemming from simplistic benevolence. Operating in that capacity and drawing inspiration from music, Hadrien exhibited leadership with a people-first ethos and countless thought provocative ideas. Without any reservations I can say, a chief like him would be successful in any enterprise he undertakes."
Molly Kirk
Principal Product Manager — LetsGetChecked
"As a creative lead he thinks big and outside the box - sees the benefit of strong systems and wide org change. Goes way beyond one-off deliverables. As a manager he truly cares about the people working underneath him, about their growth and their well-being, and will always fight to do right by his team, even when it's at his own expense. Refuses to micromanage, expects people to aim high, and pushes the development of skills outside narrow little boxes."
Lorrie Imbert
Senior Producer — Ubisoft
"Hadrien has proven to be very talented concerning our problematics on UX with the online constraints in mind. He has a holistic approach that help you to always come back and focus on the player experience for every steps of development. It has help us a lot into setting the priorities and how the features should evolved. He was a strong asset to our team and helped to push the boundaries as much as possible considering the high constraints we had."
Benjamin Pedersen
DJ & Sneaker Designer — Kid Massive
"I recently had the pleasure of working with this team on a project and they certainly delivered on what they promised. Great design ideas and execution and great communication through out the whole process which for me as a client is very important. Overall i can't recommend them enough"
Jiamin Wong
Marketing Director — intellect.co
"They helped us create a few animated videos and we were impressed with the outcome! The team was really flexible in working around the requirements, and had a good understanding of the brand's do's and don'ts. They were also really meticulous when it came to designing the static frames and animation details. Would recommend them!"
Tevin Baechtold
Retail Manager — Baechtold
"Good overall collaborative experience with the team. The quality of the work was as expected and discussed, as well as delivering within the timeline provided. The constant updates and willingness to edit and improve as well as to try new ideas in between the drafts was good, to have more references and assess the capabilities of what the project, a video in this case, could become. Back for the next project soon!"
Clément Dufour
Electric Aircraft Powertrain Engineer — H55
"As customer, I had a very good experience with them for some realistic 3D pictures of technical components. They answer quickly and were compliant to all all my needs. I recommend them 100%."
200+
Projects completed
200+
Projects completed
200+
Projects completed
12 countries
International Experience
12 countries
International Experience
12 countries
International Experience
20+ Years
Crafting and Leading
20+ Years
Crafting and Leading
20+ Years
Crafting and Leading
Anything Else?
Question?Answers.
Here you can find the answers to the 10 most common questions.
If you can't find what you're looking for, book a 15 minutes call with me.
Payment
Processes
Timeline
Production
What services do you provide?
I specialize in brand identity and interactive experience. Leveraging from Art Direction, Game Design, UI/UX and Video Production. I focus on the Creative Vision and then setup a team and lead them to successful completion and delivery.
How can we start working together?
What design tools do you use?
What's the average timeline like?
How many revisions can I get?
What industries do you work with?
Can you also do the development and coding if needed?
What is the pricing model? Can I get a discount?
Can you redesign my existing website?
Can you work on site?
What services do you provide?
I specialize in brand identity and interactive experience. Leveraging from Art Direction, Game Design, UI/UX and Video Production. I focus on the Creative Vision and then setup a team and lead them to successful completion and delivery.
How can we start working together?
What design tools do you use?
What's the average timeline like?
How many revisions can I get?
What industries do you work with?
Can you also do the development and coding if needed?
What is the pricing model? Can I get a discount?
Can you redesign my existing website?
Can you work on site?